New book of proven business ideas paves the way to success for aspiring mumpreneurs
“Start a Family-Friendly Business: 23 brilliant business ideas for mums”
Running your own business from home is a dream shared by millions of British mums, but the majority of them are unable or unwilling to turn it into reality, according to a recent survey. An empowering and hands-on book by flexible working experts Antonia Chitty and Helen Lindop will make all the difference when it’s released on 15 September 2010.
High profile mumpreneurs like children’s food guru Annabel Karmel are inspiring role models for mums thinking about setting up their own businesses, so {{it’s no surprise that the research reveals that over three quarters (76%) of British mums who don’t work for themselves would like to do so}}.
But what stops those millions of mums turning their aspirations into reality? According to Antonia Chitty, co-author of “Start a Family-Friendly Business: 23 brilliant business ideas for mums”, many are daunted because they lack reliable information and insights about the experience of launching and operating a business successfully: “It’s one thing to have an idea for a business, and the desire to work flexibly around family life, but quite another to be confident that your idea is viable, to put money behind it and to make sure your business is set up in a professional and legitimate way. Many mums are concerned about putting their family life under pressure by taking on a new challenge when they’ve no experience of enterprise. Our book aims to overcome this by giving a real insight into the benefits and considerations of running different kinds of businesses.”
Packed with practical advice to help budding mumpreneurs launch the business that’s right for them, Antonia and Helen’s book features over 120 proven ideas for flexible work and goes in-depth with 23 of them. Covering businesses as diverse as life coaching, childcare, personal training, cleaning, graphic design and journalism, the book outlines the pros and cons to give readers a detailed and realistic basis for decision-making.
“We wanted to share our real life experience with mums who’d like to get started with their own business,” says Antonia. “The 23 business ideas we’ve focused on are tried, tested and achievable. Using the information Helen and I share in the book, mums can work out which business would work for them, playing to their skills and strengths as well as fitting in with the demands of family life.”
Two of Antonia’s earlier books, “Family Friendly Working” and “The Mumpreneur Guide”, look at tackling the challenges of balancing work with family life, turning an idea into a successful enterprise and marketing and promoting new businesses. Her latest book draws on this expertise and goes a step further by highlighting existing business opportunities and examining the nitty-gritty of how each one works, giving wannabe mumpreneurs a set of specific and practical options to consider.
The book also includes no-nonsense tips to help mums take the first step on the road to successful self-employment, ranging from advice about business planning and complying with legislation to finding help with marketing and promotion.
“Start a Family-Friendly business: 23 brilliant ideas for business mums” is on sale from 15 September 2010. If you want to get your hands on a copy visit www.familyfriendlyworking.co.uk to pre-order, or buy online or in selected book stores including www.amazon.co.uk.
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